Creative Design

Dinner Central

This project resulted in a series of permanent signage and fixtures designed to tailor the in-store experience for the time-crunched shopper. We created and branded a destination for quick and easy meals - everything you need in one location! Recipes were even created for placement at the destination to further enhance the user experience.

Logo Design

From clean and simple to bold and promotional, we have designed hundreds of logos that have successfully branded client identities and campaigns.

Locally Grown

This seasonal produce campaign was designed to raise awareness of Safeway's locally sourced summer produce. Modeled after a farmers' market, the casual, hand-made feel of the displays enhances the consumer experience and reinforces the central message.

Michaels Store Execution

The front windows and lobby take on a personality of their own with playful, inspirational graphics that showcase the in-store shopping departments. The success of this creative was so compelling that Michaels has rolled out the look to new stores nationwide.

Duane Reade

Multiple posters were designed to promote Duane Reade's sponsorship of the AIDS Walk and Race for the Cure. Both campaigns take an innovative approach to the treatment of the iconic awareness ribbons and evoke a strong sense of community.

Get Out & Grill

This expansive, multi-channel campaign of over 40 components was designed to capture the essence of summer grilling with a strong call to action. Supplemented with six recipe booklets, the campaign strongly positioned Safeway as the go-to for all summer grilling needs.

Michaels Loyalty Program

PureRed developed a creative campaign for Michaels' loyalty program that strengthened and simplified the message and focused on its benefits. The successful concepts have been rolled out to all of the loyalty program pieces.

Old Navy

Due to PureRed's decades of experience in print creative and production, Old Navy chose PureRed to design and produce its circulars. PureRed was able to successfully translate Old Navy's marketing Strategy onto the pages of its monthly circular.

Hispanic Heritage Posters

PureRed designed posters for Hispanic Heritage Month to promote events that were happening at the Safeway Corporate office by the Hispanic Leadership Network. The posters used bright, bold colors to illustrate the Hispanic culture and attract attention.

Circulars

Together PureRed and GA create and produce over 200,000 newspaper insert pages per year for clients like Lowe's, Safeway, and Michaels.

Citrine

PureRed was chosen to brand Safeway's new Citrine bistro. The team used the Citrine logo's curved shape and warm colors to keep the brand consistent in all of the cafe's supporting materials including in-store signage, menus, food packaging, direct mail and email marketing.